Medical technology companies
We know the trends – like Value Based Healthcare
Thinking outside the box – we know how it’s done.
We transform medical technology companies into partners for healthcare providers – from products to solutions and more sustainable success.
Slow growth, declining profitability. The healthcare market is more complex than ever before. Decisions are no longer made solely by clinicians, but also against the backdrop of economic efficiency, integration into digital care pathways, impacts on employees, and much more. Medical technology companies today face more diverse and multifaceted challenges. Existing products and traditional sales approaches need an upgrade to even be considered. They also need the right markets and segments to convince decision-makers – long-term and sustainably. Additionally, the timeframe within which innovations come to market has significantly decreased, and inventions are becoming less distinguishable. Unique selling points and added value are lacking. While hospitals are investing heavily in digital solutions, medical technology companies often lag behind. Ultimately, only those who can justify their place through added value will succeed in this new world. We support medical technology companies in positively leveraging the opportunities of change within the healthcare landscape. We help our clients better understand their customers and develop products and services that convince through added value – for a more successful, efficient, and profitable operating model. After all, due to the globally increasing demand, the medical technology industry will remain a growth market in the long term.
Current Challenges
Competition, cost pressure, and tightened regulatory requirements are putting pressure on medical technology companies. Market environments and technologies are in constant flux. The number of purchasing associations is skyrocketing. At the same time, new topics such as personalized medicine and rapidly growing digitalization offer unprecedented opportunities for continued profitable operations. Many companies have become operationally blind over the years and are no longer able to think beyond the product and in terms of solutions. This is where we come in and unlock the full potential. ‘Good’ is no longer ‘good enough’ for medical technology products.
Our Solutions
To adequately address current challenges, medical technology companies must primarily understand the mechanisms of their market and individual customer requirements. We help our clients build precisely this understanding – through sales training, consulting on restructuring and reorganization, and bundling solutions. Our experienced team identifies previously untapped potential in market development. We align strategies, solutions, and organizational structures with the needs of patients, healthcare providers, and payers.
Your contact person
Prof. Dr. Christian Wallwiener
Phone: +49 (0) 89 26 20 84 0 | Email: kontakt@wmc-healthcare.de